Digital Marketing Trends You Can’t Ignore in 2021
The future of digital marketing is here. If you are a business owner or a marketer, you need to know these digital marketing trends for 2021
Marketing just isn’t the same as it was before. Well in its essence it is.
If we were talking about digital marketing trends a decade ago, you would certainly have wanted to connect with your target audience through interactive content, billboards, TV ads, or even door-to-door advertising.
Although the traditional marketing ways will never get old, it’s a new era- a digital era. Innovations in technology have certainly brought about new changes in the marketing world for all the right reasons.
And these new digital marketing trends, of which social media marketing occupies a great chunk has become users’ favourite.
With witty, trending and people-pleasing content & social media campaigns, marketers have found a simple and effective way to not only connect with the audience on an emotional level, but this success is helping them take the lead amongst their competitors.
Here are the top 6 performing digital marketing trends of 2021:
1. Programmatic Advertising
2. Personalization of Ads
3. Video Marketing
4. Influence Marketing
5. Omnichannel Marketing
6. Push Notifications
1. Programmatic Advertising
Programmatic advertising has been one of the most cost-efficient and highly converting innovation in the marketing domain. It is one of the hottest digital marketing trends this year, and you can bet you’ll be seeing it highly adopted in the coming years.
Simply put, programmatic advertising is the means to automate ad buying so that marketers can easily target specific audiences which are actually interested in the product or service.
Using Artificial Intelligence (AI) technology, real-time bidding of ads take place on a website. Here’s how it works:
- User clicks on the webpage.
- The website owner puts the ad impression for auction.
- This auction takes place in the ad marketplace among all the advertisers who want that impression.
- The advertiser willing to bid the most for it, get to display their ad.
- Next, the ad is displayed on the webpage user is on.
- Finally, the user clicks on that ad and takes the desired action the advertisers want.
2. Personalization of Ads
Nowadays, people usually get annoyed with generic ad pop-ups on their mobile devices. Viewers generally prefer those brands that personalize their preferences.
If you want your brand to have that stand-out edge and be remembered, then content personalization of product ads, and even personalized emails can help your digital marketing strategy work wonders.
By gathering data on various demographics, analyzing customer behavior, preferences, you can easily target niche demographics and audiences in different cities & countries who are actually interested in buying that product or service.
Such is the future of digital marketing. It’s great! We are seeing increase in conversions and more compelling and engaging social media campaigns.
This certainly wouldn’t have been possible without the various innovations in marketing we have witnessed over the years.
3. Video Marketing
Video is one of the best marketing tools in the world. Video marketing is one of the most crucial digital marketing trends in 2021 and will be for the foreseeable future.
Let’s face it, who doesn’t enjoy watching amazing videos?
Almost no one if you ask us! If your website has a video, it can drive organic search results 50 times more than text content.
Why is that?
Because people find video content more interesting and engaging, and that’s why Google algorithms ranks pages with videos much higher on search engine result pages (SERPs).
There are many types of social media videos and they are adored by the viewers. Consumers enjoy watching different types of video to hear about new products and services more.
And that’s why brands and businesses are turning their head towards running custom video campaigns across various social media channels like YouTube, Instagram, Facebook and Twitter.
These numbers reaffirm the importance of video marketing in 2021 and beyond:
- 70% of viewers say that they have shared a brand’s video.
- 72% of businesses have seen their conversion rates improve, thanks to video marketing.
- 52% of consumers found more confidence in making an online purchase after watching a product video.
- 65% of executives visited the video marketer’s website.
Video provides a better user experience. And for this mere reason itself, not just in 2021, but in the foreseeable future, video ads are going to play a great role in a digital marketing strategy of any brand or business- irrespective of size.
4. Influencer Marketing
“If you do build a great experience, customer tell each other about that. Word of mouth is powerful.” - Jeff Bezos
Influencer marketing is all about word of mouth marketing.
It is certainly one of those digital marketing techniques that work wonders.
Leveraging the massive loyal following of famous personalities and public figures to amplify the brand message to increase reach on a global level easily is the power of influencer marketing.
With social media messaging apps like Facebook, Linked In, Twitter, YouTube and Instagram, influencers play a major role in getting the message across.
Here are some influencer marketing statics that might surprise you:
- 63% of buyers enlist their trust in influencers’ opinions of products.
- In the past 6 months, around 58% of consumers have purchased a product online due to influencer’s recommendation.
Influencer marketing is not just a trend, it is a living and breathing tool!
A study predicts that by next year, more than $10 billion will be spend on influencer marketing.
5. Omnichannel Marketing
Omnichannel marketing was one of the trendiest digital marketing techniques in 2020.
Omnichannel marketing, as the name suggests, is a technique of marketing across multiple platforms (such as social media messaging apps, search engine platforms apps, email and blog).
This gives the brands an opportunity to connect with their target audience on more than one platform. With tailored content- suited perfectly for each platform, brands and marketers can easily interact with their audience.
They can easily provide them with a better user experience that drives them to take the desired action.
6. Push Notifications
Some time ago, Google listed Push Notifications as an essential digital marketing tool.
A study done by Invespcro found that:
- Push notifications have increased app engagement by 88% and has one of the highest clicks through rate conversions that led to in-app conversions.
- 48% of mobile app users made an in-store purchase after receiving a push notification that users’ got due to their personalized data.
- When push notifications are enabled for an app, 65% of users return to an app within 30 days. Talk about higher click through rates!
Push notification is certainly going to be one of the hottest digital marketing trends in the coming years.
The Takeaway
The world of marketing is constantly evolving, and comes with it new innovations in marketing. From constantly renewed social media marketing trends, to better SEO techniques that help rank better on search engines and help increase click through rates.
The future of digital marketing is already here.
And you already know the 6 most effective digital marketing trends of the year, but also of the foreseeable future.
Thanks for reading, we hope this article gave you valuable digital marketing insights you were looking for!
