9 Benefits Of Video Marketing For Growing Businesses

3 min readJun 29, 2021

Video marketing statistics 2020 show that 80% of video marketers say video directly helped them achieve higher business sales, with 95% of them plan to increase or maintain their video marketing budget.

The benefits of video marketing are endless. Video marketing for business– be it small or large scale, video is the sure way to achieve better brand recall, reaching new people, and getting those desired business sales.

What is Video Marketing?

To simply put it, video marketing is a visual strategy to promote brand products and services. In this digital age, creating a video marketing strategy can easily help achieve your marketing goals.

9 Benefits of Video Marketing

Video Ads Boost Conversions and Sales
Video Shows Great ROI
Long lasting relationship with customers
Google Loves Videos
Mobile Users Love Video
Video Marketing Explains Everything
Engages Lazy Buyers
Video Encourages Social Shares
Animated Video Ads

1. Video Ads Boost Conversions and Sales

Fact: video is not amazing for entertainment. Videos can directly create an effective sales channel.

2. Video Shows Great ROI

Video marketing can feel overwhelming to work for first-timers. But with easy to use video editing tools and leveraging the power of social media- you can create a spectacular video marketing strategy.

3. Long lasting relationship with customers

Videos can be a game-changer in this aspect. Videos create better recall value, increase customer retention and can easily engage well with different types of demographics.

4. Google Loves Videos

Google is the #1 search engine in the world.

And since Google owns YouTube, Google’s search engine algorithms have evolved, with video content given priority in search engine rankings.

5. Mobile Users Love Video

6. Video Marketing Explains Everything

7. Engages Lazy Buyers

Due to their ease of consumption, in the last 6 years combined, there has been a more than 800% rise in online video consumption.

8. Video Encourages Social Shares

There are more than a billion active social media users daily. By creating the platform-specific type of video content to target the different demographics, you can easily get your videos to trend.

9. Animated Video Ads

Most of our clients come to us to create spectacular animated videos for the brand’s video marketing. Not only that but also to ask us to craft a custom video marketing strategy for their business for the long run.